New Thornber - Privacy Policy

Effective date: 09 November 2025

This Privacy Policy explains how New Thornber (“we”, “us”, or “our”) looks after the personal data you share with us, and how we collect, use, and protect your information when you visit our website https://www.newthornber.co.uk, make an enquiry, booking, or sign up for our newsletter.

By using our website or providing your personal information, you agree to the collection and use of information in accordance with this policy.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect several types of information depending on how you interact with us.

a. Enquiries and Bookings

When you contact us to make an enquiry about our holiday accommodation or services, we collect details necessary to respond to your request. This may include:

  • Your name

  • Email address

  • Telephone number

  • Details of your enquiry or booking

  • Any additional information you provide to help meet your specific requirements

When you make a booking, we also collect data to enable us to complete and manage your reservation, process payments, and deliver our services in accordance with our Terms & Conditions.

To fulfil your booking, we may share relevant information with:

  • Payment processors – to securely handle card payments (we do not retain card details).

  • Third-party service providers – such as property management, maintenance, or cleaning companies, where required to deliver your stay (like SuperControl, Airbnb, etc.).

b. Newsletter Sign-Up

Marketing emails are only sent if you have actively opted in and given explicit consent to receive our email newsletter (either while booking or separately), the information you provided will be used to send you our newsletter and updates.

You may request to unsubscribe at any time by emailing us and we will remove your details from our mailing list.

c. Online Marketing and Social Media

We may use your information to identify similar audiences on platforms such as Facebook, Instagram, or Google, so that we can present relevant marketing.

No personal data of those identified through these networks is shared with us.

d. Website and Device Information

Our website is hosted by Squarespace. Squarespace collects personal data when you visit this website, including:

  • Information about your browser, network, and device.

  • IP address, time zone, cookies installed on your device

  • Pages visited, links clicked, and time spent on site

We share this information with Squarespace, our website analytics provider, to understand site traffic and visitor interactions. Squarespace needs the data to run this website and to protect and improve its platform and services. Squarespace analyses this data in a de-personalised form.

This website also serves font files and renders fonts using Google Fonts and Adobe Fonts. To properly display this site, these third parties may receive personal information about you, including; Information about your browser, network, or device, information about this site and the page you’re viewing, your IP address.

Some of our service providers (such as Squarespace and Google) may process data outside the UK or European Economic Area (EEA). Where this occurs, we take steps to ensure that your data remains protected in accordance with UK data protection laws. By using our website or providing your information, you consent to these necessary data transfers, which allow us to deliver and improve our services.

Squarespace Privacy Policy: https://www.squarespace.com/privacy

2. How We Use Your Personal Information

We use your personal information to:

  • Manage and fulfil your booking or enquiry (Contract)

  • Process secure payments (Legal obligation / Contract)

  • Communicate with you before, during, and after your stay (Contract)

  • Send booking confirmations and essential service updates (Contract)

  • Improve and optimise our website and services (Legitimate interest)

  • Send marketing communications where you have opted in (Consent)

  • Comply with legal, tax, and accounting obligations (Legal obligation)

  • Prevent or detect fraud (Legitimate interest / Legal obligation)

We do not sell or rent your personal information to third parties.

3. Google Analytics

We use Google Analytics to understand how visitors use our website and to improve user experience.

You can read how Google uses your data here: https://www.google.com/intl/en/policies/privacy/.

You can opt out here: https://tools.google.com/dlpage/gaoptout.

4. Behavioural Advertising

We may use your Personal Information to deliver targeted advertisements or marketing communications we believe may be of interest to you.

To learn more about how targeted advertising works, visit:

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by adjusting your ad settings on each platform (e.g. Facebook, Google, Instagram).

You can also opt out of many services at the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

5. Data Security

We take your privacy and data security seriously. We use appropriate measures to protect your personal information against unauthorised access, loss, misuse, or alteration. These include password protection and limiting access to only those who need it to perform their role.

We also ensure that any third-party service providers handling your data on our behalf are required to maintain the same level of security and confidentiality.

6. What Is Not Included in This Privacy Policy

This Privacy Policy applies only to New Thornber.

It does not cover third-party providers or suppliers we work with (such as tradespeople or maintenance companies), nor external organisations whose websites or services we use to advertise our accommodation.

Our website may link to external websites or social media accounts belonging to other organisations. Please check their own privacy policies before providing personal information.

7. Consent and Contract

When you make an enquiry, booking, or sign up for our newsletter, you consent to us processing your personal data as described in this Privacy Policy.

You may withdraw your consent or request that we delete your data (where legally possible) by contacting us by email.

Please note:

  • We must retain certain booking information to process your stay and for tax/legal purposes.

  • We may disclose your personal data if required by law or regulation, or to establish, exercise, or defend our legal rights.

 

8. Your Rights

If you are a UK or European resident, you have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data (where possible)

  • Withdraw consent to marketing communications at any time

  • Object to processing in certain circumstances

  • Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your rights have been violated;  www.ico.org.uk or 0303 123 1113

To exercise your rights, please contact us by email.

9. Data Retention

We retain booking and financial data for up to seven years to comply with legal and tax obligations.

Enquiry and marketing data will be held until you withdraw consent or request deletion.

10. Do Not Track

We do not alter our website’s data collection and use practices when we receive a “Do Not Track” signal from your browser.

11. Cookies

Our website uses cookies and similar technologies to provide essential functionality and to analyse traffic. Where required, we request your consent before setting non-essential cookies. You can manage or withdraw your cookie consent at any time, using the banner displayed on our website.

For more information, please see our Cookie Policy.

12. CCTV Monitoring

To protect the safety and security of our guests and property, CCTV cameras operate in certain external areas of New Thornber (at entrances, driveways/parking areas).

The footage is recorded and stored securely, accessible only to authorised persons where necessary for security, insurance, or law enforcement purposes.

  • Purpose: Security and the prevention or detection of crime.

  • Retention: Footage is typically retained for up to 14 days unless required for investigation of an incident.

  • Sharing: We do not share CCTV footage except where required by law or to assist the police or insurers in the event of an incident.

There are no recording devices inside the property. We do not record sound.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Any updates will be published on this page with a revised “Effective Date.”

14. Contact Us

Please contact us if you would like to confirm whether we hold any of your personal data or to ask us to stop processing/delete - to the extent possible, your personal data (where we are required by law to do so). 

If you have any questions about this Privacy Policy, or wish to exercise your rights, please contact us by email. We will respond to all legitimate requests within one month, in line with UK data protection law.

New Thornber, operated by Laura Thornton, is the data controller responsible for your personal data. You can contact us regarding this Privacy Policy or your data rights at: info@newthornber.co.uk

We are registered with the Information Commissioners Office (ICO) under registration number: ZB831984